Ownership
Stop blaming. Start owning. Draw the line in the sand.
The 30-Day Standards Reset
Five short books. One brutal reset.
Five brutal little books, five tools, thirty days, one bet. For people who can feel their standards slipping and want the mirror, the laugh, and the shove back.
5 books, 5 tools + the 30-day protocol
Fast reads. Real change.
Built for repeat use.
Five pillars. One better you.
Discipline
Cut the dead weight. Lock in your focus. Do the work.
Habit & routine
Build the daily rhythm that makes standards automatic.
Service
Give a damn in the right direction. Make your work matter.
Gratitude
Stop whining. Take stock. Lead from a full heart.
The plan
Three moves. That's it.
Step one
Read the books.
Each book is short, designed to be read in one sitting. Real ideas in plain language.
Step two
Do the work.
Every book comes with a practical tool for that pillar. No journaling fog. Actual protocol.
Step three
Live the standard.
The standard is not a phase. It becomes your baseline. That's the point.
What's inside the Standards Reset
Five short books. Five practical tools. One blunt reset.
Ownership
Face the truth. Take responsibility. Get back on track.
Tool: Ownership audit
Discipline
Stop negotiating with excuses. Protect your standards.
Tool: Non-negotiables
Habit & routine
Small actions. Repeated daily. Big life.
Tool: Habit tracker
Service
Serve well. Empower others. Think bigger.
Tool: Legacy letter
Gratitude
Be grateful. Stay hungry. Lead with perspective.
Tool: 5-minute journal
Not sure where the drift started?
A blunt 15-question audit that finds the pillar where your standards are slipping. Answer honestly and leave with one clear place to start.
Take the Standards AuditFind your weakest pillar and your first move
100% free. No spam. Just brutal truth.
Questions before you move...
FAQ
Short answers. To the point.
What exactly do I get, and when?
Everything, instantly. All five books, all five tools, the web app link, the 30-Day Protocol, and the Standards Contract - delivered digitally at checkout. The daily emails start the morning after you begin.
What does proof mean for the Bet?
Thirty daily log entries, your five completed tools, and your Day 1 and Day 28 audit scores. Honest misses count. Blank days do not. Send them within 14 days of your Day 30.
How long does it take each day?
Twenty minutes. Some days less. Day 1 of each block is a full book - they are 20-minute reads. That is the point of them.
Why $149.00?
Because $49 products get downloaded and forgotten, and we are not in the folder-of-PDFs business. You are paying enough to pay attention. That is part of how it works.
Do you do discounts?
No. Deals teach you to wait. Waiting is the disease this product treats.
Can I just buy one book?
Yes - take the Standards Audit and you can start with your weakest pillar for $19. But the erosion is never just one pillar. You know that.
Is there a hardcopy?
Coming - a numbered hardcover box set. Join the waitlist. First printing is limited and we mean it. Click Here to Join.
Make the decision
Stop negotiating with your standards.
The Standards Reset. Five books, five tools, thirty days. One bet: finish it or get your money back.
- Five blunt stories
- Five practical tools
- One standard to live by
Get all 5 books. Change everything.
The Standards Reset. Five books, five tools, thirty days. One bet: finish it or get your money back.
Hardcopy waitlist
Want the brutal books on paper?
Join the list if you want the Five Pillar books as physical copies. No soft launch waffle. If enough people put their hand up, we print them properly.
- First dibs when print orders open
- No spam. Just print news
- Digital books stay available now